Liron Erel & Co

Born in the early ’80s to a French mother and an Israeli father, my earliest memories are of idyllic summers in the south of France. Mornings began with croissants before my grandmother would whisk us off to Cannes beach in her tiny ’79 VW Polo, complete with massage beads on the seats. My cousin Sarah and I would swim and dive until our muscles burned. Though she didn’t speak a word of Hebrew or English, thanks to her, I was fluent in French by the age of six.Music became my greatest passion during my teenage years, driving me to play guitar and bass in various indie bands throughout my 20s. In high school, I discovered a simple, inexpensive point-and-shoot film camera, and something instantly clicked. It unlocked a new perspective, allowing me to capture the raw, fleeting moments of life with my friends.

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