gorjana

New York

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Our story begins in 2004, when Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California.

During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection.

They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two.

Jewelry has always been something I can lose myself in for a brief moment. Looking at my favorite pieces and seeing their sparkle is like a little hit of dopamine. I want to share that feeling and design jewelry that makes you smile day after day. Your jewelry should be fun and should always bring you joy. From our daintiest pieces to our beautiful stores – we hope our designs inspire you. What I love about our brand is that I feel there is truly something for everyone. I hope you find something you love.